भारत में digital revolution के साथ-साथ messaging apps की दुनिया में एक नया star उभरा है। Zoho Arattai app ने recent months में incredible growth देखी है और बन गया है India का most talked-about messaging platform। September 2025 में इस homegrown app के downloads 100 गुना बढ़े हैं, daily sign-ups 3,000 से jump करके 350,000 तक पहुंच गए हैं। आज 7.5 million+ downloads के साथ, Zoho Arattai app ने app store rankings में #1 position achieve कर ली है।
क्या है Zoho Arattai App? The Complete Story
Zoho Arattai app का नाम Tamil language से आया है, जिसका मतलब है “casual chat” या “बातचीत”। Chennai-based tech giant Zoho Corporation का यह latest creation है, जो January 2021 में quietly launch हुआ था। लेकिन 2025 में government endorsements और nationalist sentiment के wave के साथ, यह app mainstream popularity में आ गया है।
The Vision Behind Zoho Arattai App
Zoho के founder Sridhar Vembu का vision था एक completely Indian messaging solution बनाना जो न सिर्फ “Made in India” हो, बल्कि Indian users की specific needs को address करे। Zoho Arattai app को develop करते समय focus था:
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Data Sovereignty – Indian servers में complete data storage
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No Ads Policy – Clean, distraction-free experience
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Low Bandwidth Optimization – Rural India के लिए perfect
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Privacy First Approach – User data की complete protection
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Cultural Integration – Indian languages और context का support
Zoho Arattai App की Key Features: What Makes It Special?
1. Core Messaging Capabilities
Zoho Arattai app में सभी modern messaging features हैं:
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Text Messaging: Fast और reliable text communication
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Voice Messages: High-quality audio messages with compression technology
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Media Sharing: Photos, videos, documents को seamlessly share करें
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Group Chats: Up to 1,000 members के साथ large groups बना सकते हैं
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Voice & Video Calls: Crystal clear audio/video calling experience
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Multi-device Support: एक साथ 5 devices पर use कर सकते हैं
2. Pocket Feature – The Game Changer
Zoho Arattai app का सबसे unique feature है “Pocket” – यह एक built-in personal cloud storage है:
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Unlimited Storage: Important messages, links, photos save करें
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Private Notes: Personal reminders और thoughts store करें
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Media Vault: Videos, documents को organize करके रखें
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Search Functionality: Saved content को easily find करें
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Sync Across Devices: सभी devices में access करें
यह feature Zoho Arattai app को सिर्फ messaging platform से कहीं ज्यादा बनाता है – यह एक complete communication hub है।
3. Meetings Integration – Professional Touch
Business users के लिए Zoho Arattai app में dedicated meetings tab है:
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Video Conferencing: Up to 250 participants support
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Meeting Scheduling: Calendar integration के साथ
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Screen Sharing: Presentations और demos के लिए
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Recording Feature: Important meetings को record करें
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Waiting Room: Professional meeting controls
4. Stories और Channels – Content Broadcasting
Zoho Arattai app में modern social features भी हैं:
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Status Updates: 24-hour stories share करें
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Channels: One-to-many broadcasting के लिए
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Media Stories: Photos, videos के साथ rich content
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View Analytics: कितने लोगों ने देखा है, track करें
5. Android TV Support – Industry First
Zoho Arattai app का revolutionary feature है Android TV app:
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Big Screen Experience: TV पर messaging करें
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Voice Commands: Remote control के बिना operate करें
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Family Sharing: Living room में family के साथ chat करें
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Notification Display: TV screen पर messages देखें
Security और Privacy: Zoho Arattai App की Approach
Current Security Features
Zoho Arattai app में robust security measures हैं:
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Voice/Video Encryption: Calls में end-to-end encryption
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Server Security: Indian data centers में secure storage
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No Data Mining: User data का commercial use नहीं
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Privacy Controls: Granular privacy settings
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Spam Protection: Automated spam detection
Upcoming Security Enhancements
November 2025 तक Zoho Arattai app में complete text message encryption भी आ रहा है, जो इसे industry standard security देगा।
Performance और Technical Excellence
Optimized for Indian Conditions
Zoho Arattai app specifically Indian network conditions के लिए designed है:
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Low Bandwidth Support: 8 Kbps connection पर भी smooth running
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2G/3G Optimization: Slow networks के लिए perfect
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Battery Efficiency: कम battery consumption
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Storage Optimization: Minimal phone storage use करता है
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Offline Features: Network न हो तो भी basic functions work करते हैं
Multi-platform Availability
Zoho Arattai app सभी major platforms पर available है:
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Android: Google Play Store से download
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iOS: Apple App Store में available
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Web Version: Browser में use करें
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Desktop Apps: Windows और Mac के लिए
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Android TV: Television experience
User Interface और Experience
Design Philosophy
Zoho Arattai app का interface clean और intuitive है:
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Minimalist Design: Clutter-free experience
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Familiar Layout: Easy learning curve
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Dark/Light Mode: User preference के according
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Customizable Themes: Personal touch add करें
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Accessibility Features: Specially-abled users के लिए support
Navigation और Usability
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Tab-based Navigation: Messages, Calls, Meetings अलग tabs में
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Smart Search: Messages और contacts easily find करें
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Quick Actions: Swipe gestures के साथ fast operations
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Voice Commands: Hands-free operation
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Gesture Controls: Modern smartphone features support
Download Numbers और Growth Statistics
Impressive Growth Trajectory
Zoho Arattai app की recent growth phenomenal है:
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Total Downloads: 7.5+ million (October 2025 तक)
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App Store Ranking: #1 in Social Networking category
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Daily Active Users: Rapidly increasing user base
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User Retention: High engagement rates
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Geographic Spread: सभी Indian states में presence
Government और Celebrity Endorsements
Zoho Arattai app को मिला है high-profile support:
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Union Education Minister Dharmendra Pradhan का endorsement
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IT Minister Ashwini Vaishnaw की recommendation
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Various state governments का adoption
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Tech industry leaders की positive reviews
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Social media influencers का organic promotion
Business और Enterprise Features
For Small Businesses
Zoho Arattai app small businesses के लिए ideal है:
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No Advertisement Distractions: Professional communication
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Meeting Scheduling: Client calls organize करें
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File Sharing: Documents safely share करें
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Group Communications: Team coordination के लिए
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Cost Effective: Free platform with premium features
Enterprise Integration
Larger organizations के लिए Zoho Arattai app offers:
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Zoho Ecosystem Integration: Other Zoho products के साथ connectivity
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Admin Controls: IT departments के लिए management tools
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Compliance Features: Indian data protection laws के according
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Bulk Deployment: Organization-wide installation support
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Custom Branding: Company logos और themes
Zoho Arattai vs WhatsApp: The Complete Comparison
अब जब हमने Zoho Arattai app को detail में समझा है, let’s compare it with the current market leader:
Feature Comparison Table
| Feature | Zoho Arattai App | |
|---|---|---|
| Data Storage | Indian Servers | Global Servers |
| Advertisements | Ad-Free | No Ads (currently) |
| Group Size | Up to 1,000 members | Up to 1,024 members |
| Multi-device | 5 devices | 4 devices |
| TV App | Available | Not Available |
| Pocket Feature | Built-in | Limited |
| Meeting Integration | Native Support | Third-party required |
| Text Encryption | Coming Soon | Full Encryption |
| Voice/Video Encryption | Available | Available |
User Base और Network Effect
WhatsApp की Advantages:
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500+ million users in India
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Global reach of 3+ billion users
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Established user network
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Cross-platform compatibility worldwide
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Mature ecosystem
Zoho Arattai App की Growing Strength:
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Rapidly growing Indian user base
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Government backing और policy support
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Corporate adoption increasing
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Patriotic sentiment driving growth
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Unique features attracting users
Security और Privacy Comparison
WhatsApp Security:
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Complete end-to-end encryption for all communications
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Signal Protocol implementation
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Two-factor authentication
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Advanced spam detection
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Regular security updates
Zoho Arattai App Security:
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Voice/video calls encrypted
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Text encryption coming in November 2025
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Indian data sovereignty
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No data monetization policy
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Transparent privacy practices
Business Features Comparison
WhatsApp Business:
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Robust catalog system
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WhatsApp Pay integration
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Advanced business analytics
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Verified business profiles
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Meta ecosystem integration
Zoho Arattai App for Business:
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Ad-free professional environment
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Built-in meeting scheduling
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Zoho ecosystem integration
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Indian compliance advantages
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Cost-effective solution
Migration Guide: WhatsApp से Zoho Arattai App पर कैसे Switch करें?
Step-by-Step Migration Process
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Download और Setup:
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Google Play या App Store से Zoho Arattai app download करें
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Phone number verification complete करें
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Profile setup with photo और personal details
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Data Import:
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WhatsApp chat history import कर सकते हैं (unique feature)
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Contacts automatically sync हो जाते हैं
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Media files selectively transfer करें
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Network Building:
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Friends और family को invite करें
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Professional contacts को inform करें
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Groups gradually migrate करें
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Feature Exploration:
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Pocket feature का use start करें
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Meeting scheduling try करें
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Android TV app setup करें (if available)
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Migration Challenges और Solutions
Challenge 1: Network Effect
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Solution: Gradual migration strategy अपनाएं, दोनों apps parallel use करें
Challenge 2: Business Contacts
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Solution: Professional contacts को advance notice दें
Challenge 3: Group Recreations
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Solution: Important groups को priority basis पर migrate करें
Future Roadmap: Zoho Arattai App का Vision 2025-26
Upcoming Features
Zoho Arattai app development team ने announce किए हैं exciting upcoming features:
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Complete Text Encryption: November 2025 तक
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AI Integration: Smart replies और translation features
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Enhanced Business Tools: E-commerce integration
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Regional Language Support: More Indian languages
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Advanced Analytics: Usage insights और productivity metrics
Market Expansion Plans
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International Markets: Other developing countries में expansion
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Enterprise Solutions: Large corporations के लिए dedicated versions
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Government Adoption: Public sector deployment
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Educational Integration: Schools और colleges के लिए special features
Should You Switch to Zoho Arattai App?
Choose Zoho Arattai App अगर आप चाहते हैं:
✅ Made-in-India Solution support करना
✅ Ad-Free Experience enjoy करना
✅ Data Sovereignty और Indian server storage
✅ Unique Features like Pocket और TV app use करना
✅ Professional Meetings built-in solution के साथ
✅ Low Bandwidth Performance rural areas के लिए
✅ Privacy-First Approach value करते हैं
Consider Your Current Setup अगर:
⚠️ आपका पूरा network WhatsApp पर है
⚠️ Complete text encryption immediately चाहिए
⚠️ International communication regularly करते हैं
⚠️ Advanced business features currently use करते हैं
⚠️ Migration process complex लगता है
Final Verdict: Zoho Arattai App Worth It?
Zoho Arattai app एक genuinely impressive Made-in-India messaging solution है जो unique features और Indian-centric approach के साथ आया है। इसकी rapid growth और government backing show करती है कि Indian users एक viable alternative के लिए ready हैं।
Key Strengths:
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Innovative features like Pocket और Android TV support
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Strong privacy और data sovereignty approach
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Optimized performance for Indian network conditions
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Ad-free, clean user experience
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Professional meeting integration
Areas for Improvement:
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Complete text encryption implementation pending
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Network effect challenges
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Need more third-party integrations
Recommendation: Zoho Arattai app को definitely try करना चाहिए। यह एक promising platform है जो Indian users की specific needs को address करता है। Current WhatsApp users can gradually migrate या both platforms को parallel use कर सकते हैं until Zoho Arattai app fully matures।
The future of Indian messaging landscape exciting है, और Zoho Arattai app इस revolution का leading player बनने की पूरी potential रखता है!